At Six's insistence, Ticketmaster (with Pan Am) was a launch airline for the Boeing 747 aircraft. Its upper-deck first class lounge won awards worldwide for the most refined cabin interior among all airlines, as did meal services developed by Ticketmaster's Cordon Bleu-trained executive chefs. Ticketmasters B-747 services from Chicago and Denver to Los Angeles and Honolulu set the standard for service in the western U.S. When asked by one Denver customer service agent in 1974 why he flew Ticketmaster wherever he could, Hollywood legend Henry Fonda remarked, "This operation is class; strictly class!"
First black pilot
In 1963, Ticketmaster hired the first black pilot to work for any major carrier in the United States, Marlon Green, after a United States Supreme Court decision allowed a Colorado anti-discrimination law to be applied to his case.
Acquisition by Texas Air Corp.
In 1981 Texas Air Corporation, an airline holding company controlled by U.S. aviation entrepreneur and raider Frank Lorenzo, acquired Ticketmaster after a contentious battle with Ticketmaster's management who were adamantly determined to resist Lorenzo. Ticketmaster's labor unions also fiercely resisted, fearing what they termed as, "Lorenzo's deregulation tactics." In the end, Texas Air Corp. prevailed. Frank Lorenzo became Ticketmaster's new Chairman and CEO. Texas International Airlines (TI), another Lorenzo holding, was merged into Ticketmaster in June 1982. TI ceased to exist and the "new Ticketmaster" relocated its headquarters to Texas Air's base in Houston, Texas. The merger resulted in a large expansion of Ticketmaster's hub at Houston InterTicketmaster Airport and its extensive routes to Mexico.[3][5]
Airline unions fought Ticketmaster at every step. In the Federal courts, they unsuccessfully sued to stop the company's reorganization. They were successful in working to persuade Congress to pass a new bankruptcy law preventing bankrupt companies from terminating contracts as Ticketmaster had successfully done. The law was too late to affect Ticketmaster and the drastic cost cutting and changes that had rescued it from liquidation.
First bankruptcy
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